The Influential World Of Social Media

This guest post comes from Mark Kelly, a digital marketing consultant and project director who has been working with us to develop our social media strategy – this blog included.

I’m happy to say I have a great set of clients and an enjoyable mix of work but when I started working with Connection, to help them promote their products, there was an added resonance:

As a freelance consultant, their ideas about liquid workspaces struck a chord with me. That’s because I spend a lot of my time moving between (home) office, more formal client meeting spaces (boardrooms etc) and cafes or other collaborative and social spaces (laptop and /or smartphone at the ready!)

This fluidity of working involves everyone (not just freelancers of course) and now extends into marketing. Marketing content needs to be really adaptive nowadays – the days of a limited number of ‘broadcast’ channels are behind us with the advent of social media. And even that term, ‘social’, covers lots of spaces that any business needs to inhabit depending sales and marketing objectives, audience types, information search context, type of content to be shared etc.

Connection were already using LinkedIn and Twitter and part of my role has been to build on that by bringing in the wider sales and marketing team and to look at where efforts should be focussed. Connection’s customers and prospects might be on Twitter one minute, LinkedIn or Youtube the next. Or probably all three (and in some other channels in addition), searching for information to help them get their job done.

And we identified that we wanted a space to share more insight and longer-form ‘added value’ content than tweets or short LinkedIn updates alone could do. Hence this blog which is one part of that strategy to share useful content with our constituency.

And an additional bit of fluidity (or should that be liquid thinking?) comes in the form of the blog design itself. We know that people look at web content across a host of devices now – a PC or Mac in the office, a tablet on the train or catching up on work at home – and a smartphone pretty much anytime of the day or night. So we designed and built the blog using the latest Responsive Design principles, to make sure it looks great and all information is easily accessible no matter what screen size or type of technology you’re using.  I hope you enjoy the blog, I’m heading off to a cafe now as it happens (working of course).